Ametora: How Japan Saved American Style

Our Take

Ametora, which means “American Traditional,” focuses on the impact Japan has had on American menswear and fashion. Hollywood actor Cary Grant once said that “the well-dressed American man makes a better appearance than the well-dressed man of any other country,” and Japan has taken this to heart. In Ametora, W. David Marx focuses on the role Japanese manufacturers have had on men’s fashion in the United States and throughout North America. Managing to separate itself from the sweatshops of its neighboring regions, Japan has enjoyed a rich history of not only manufacturing but even designing and improving some of the finest apparel most of us consider to be quintessentially American.

Hardcover: 296 pages
5.8 x 1.1 x 8.6 inches
14.4 ounces
Published by Basic Books

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